Blog
Know-how on perfume oils, wholesale, private label and building your own brand.
Most articles are only available in German; those with an English title are also available in English. Topic pages, guides and the glossary are available in English.
Read by topic
Buying and wholesale
Everything you want to know before your first order: how perfume oil and bulk perfume differ, how to check suppliers and how to test samples properly.
9 articlesRead the guide
Your own brand and private label
The route from idea to your own brand: positioning, fragrance development, private label and contract filling, each with process, timeline and decision aids.
12 articlesRead the guide
Bottles, labels and packaging
Bottle, label and carton: how the parts fit together, which materials withstand alcohol and oil and how to prepare print files so the print is right the first time.
5 articlesRead the guide
Quality and know-how
The craft behind the fragrance: notes, families, concentration, maturation and shelf life, plus using perfume oil in candles, soap and room scent.
15 articlesRead the guide
Sales and marketing
The business behind the brand: costs and margin, pricing, brand name, online shop and marketing.
10 articlesRead the guide
Safety and compliance
Duties for perfume in the EU: safety assessment, product file, notification, labelling, allergens, IFRA, safety data sheet, shipping and packaging law. General information, not legal advice.
13 articlesRead the guide
Dupes and scent recreations
What scent recreations and dupes are, how they come about without brand names, what to look for in quality, safety and law, and how to offer them as a retailer or brand. General information, not legal advice.
2 articles
All articles
66 articles
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Parfum Onlineshop: Rechtspflichten vor dem Start
Impressum, Preisangaben, Widerruf mit neuer Widerrufsfunktion und der Unterschied zwischen Verbrauchern und Unternehmern: die Pflichten für deinen Parfum-Shop.
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Dupe perfume and the law: what competition and trade mark law require
Can you sell dupe perfumes? Name, packaging, comparisons and advertising decide, not the scent. An overview without brand names, not legal advice.
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Dupe perfume oil: what it is and what to check when you buy
A dupe perfume oil takes up a popular fragrance direction without reference to an original. How it arises, what to check when buying and what to avoid.
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What is perfume oil? Definition, ingredients and difference from fragrance oil
Perfume oil is the undiluted fragrance concentrate from which perfume is made. Definition, ingredients, safety and the difference from fragrance oil and essential oil.
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Having perfume filled: checklist for your enquiry
Quantity, fragrance, bottle, packaging, deadline: with this checklist and twelve questions for any manufacturer you prepare a solid contract filling enquiry.
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Positioning a perfume brand: target group, price, brand idea
Position your perfume brand in five steps: target group, competition, price level, brand idea and fragrance direction, with a template for one sentence.
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Minimum order quantities for perfume: MOQ and small series
Why manufacturers set minimum order quantities, how they differ per route and what changes as you grow: from perfume oil to contract filling.
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Filling bulk perfume: equipment, process and quality control
Fill bulk perfume safely and cleanly into your own bottles: equipment, workplace, eight steps, quality control, documentation and the duties that remain.
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Checking perfume oil suppliers: 12 questions before your first order
Twelve questions on origin, documents, quality and terms to check a perfume oil supplier before your first order. With a printable checklist.
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Cosmetics Regulation for perfume brands: the overview in ten minutes
The EU Cosmetics Regulation for perfume at a glance: who carries the duties, which ones there are, in what order you complete them and what changes in 2026.
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